Privacy Policy

Entwine Live (Club) Ltd & Entwine Live (Festivals) Ltd
Entwine Live (Club) Ltd – Company Number: 14132196
Entwine Live (Festivals) Ltd – Company Number: 16731080
Registered Address (both companies):
C/O V & R Accountancy Services, Cropton House, Three Tuns Lane, Formby, Liverpool, Merseyside, England, L37 4AQ
ICO Registration: ZB683724
Data Protection Officer: [email protected]
Last Updated: 1st June 2025

1. Introduction

This Privacy Policy explains how Entwine Live (Club) Ltd and Entwine Live (Festivals) Ltd (“we”, “us”, “our”, “Entwine Live Group”) collect, use, store, and protect your personal data.

Both companies operate together as part of the Entwine Live Group, promoting and delivering:

  • Club nights

  • Festivals

  • Large-scale live events

  • Hospitality experiences

  • Marketing communications related to our brands and events

This policy applies to all interactions with us, including:

  • Websites

  • Ticketing pages

  • Guestlist forms

  • Email/SMS/WhatsApp communications

  • Social media adverts

  • Retargeting systems

  • Any engagement with our events

We comply with the UK GDPR and the Data Protection Act 2018.

2. The Data We Collect

2.1 Identification Data

  • Name

  • Email address

  • Phone number

  • Date of birth (where required)

2.2 Event & Transaction Data

  • Guestlist submissions

  • Ticket purchases from third-party ticketing partners

  • Event attendance information

  • Payment confirmations (we do not store card numbers)

2.3 Marketing Data

  • Email/SMS/WhatsApp engagement

  • Ad interaction data

  • Audience segment data

  • Preferences and interests

2.4 Technical Data

  • IP address

  • Device/browser information

  • Cookies and tracking identifiers

  • Pixel and tag activity

  • Approximate location based on IP

3. How We Collect Data

We collect personal data from the following:

  • Directly from you: online forms, sign-ups, competitions, guestlist requests, enquiries.

  • Ticketing platforms: e.g., Skiddle, Eventbrite, Ticketmaster and any others we partner with for event sales.

  • Marketing/advertising platforms: Meta, TikTok, X (formerly Twitter), Google Ads.

  • Website technologies: cookies, analytics, tracking pixels, and retargeting tools.

4. How We Use Your Data

4.1 To Run Our Events

  • Managing guestlists

  • Ensuring tickets are valid

  • Operating event access systems

  • Contacting you about event changes or safety updates

4.2 To Send Marketing Communications

We send marketing via:

  • Email

  • SMS

  • WhatsApp

You may receive:

  • Event announcements

  • Presale access

  • Priority tickets

  • Promotional offers

  • Information about our brands and events

4.3 Advertising & Retargeting

We use targeted advertising on:

  • Meta (Facebook/Instagram)

  • TikTok

  • X (formerly Twitter)

  • Google Ads

We may upload hashed data (email or phone number) to create:

  • Custom audiences

  • Lookalike audiences

  • Retargeting lists

4.4 Service Improvement

  • Analysing customer trends

  • Improving the user journey

  • Measuring advertising performance

  • Enhancing our websites and ticketing funnels

5. Legal Basis for Processing

We process your data using the following legal bases:

  • Consent: marketing communications, retargeting uploads, WhatsApp messages.

  • Legitimate interests: promoting our events, security, fraud prevention, analytics.

  • Contract: tickets, guestlists, customer service interactions.

  • Legal obligation: incident reporting, accounting and tax requirements.

6. Sharing Your Data

We do not sell personal data.

We may share your data with:

6.1 Ticketing Partners

To fulfil ticket purchases, manage event entry, or resolve customer service issues.

6.2 Marketing & Communications Providers

  • Email platforms (Brevo/Mailchimp etc.)

  • SMS/WhatsApp providers (Twilio etc.)

  • Advertising platforms (Meta, TikTok, Google, X)

6.3 Event Operational Partners

Where required for event delivery:

  • Venues

  • Security teams

  • Medical providers

  • Licensing bodies

6.4 Legal or Compliance

We may share data with:

  • Police

  • Local authorities

  • Insurers

  • Legal advisors

…but only where legally required or necessary for safety.

7. International Transfers

Some of our providers operate outside the UK.
Where data is transferred internationally, we ensure:

  • Adequacy decisions

  • Standard Contractual Clauses

  • Platform-appropriate safeguards (e.g., Meta and Google frameworks)

8. Data Retention

We keep personal data only as long as needed:

  • Marketing data: up to 24 months after your last engagement or until you withdraw consent.

  • Event/ticketing data: up to 6 years for accounting and legal obligations.

  • Operational data: for the minimum period required by law or safety regulations.

  • Cookie data: per the cookie policy or browser settings.

9. Your Rights

You have the right to:

  • Access your data

  • Request correction

  • Request deletion

  • Object to processing

  • Withdraw marketing consent

  • Restrict processing

  • Data portability

  • Object to profiling and automated decision-making (including ad targeting)

To exercise these rights:
[email protected]

10. Marketing Opt-Out

You can opt out at any time:

You will still receive essential service messages relating to your tickets or events.

11. Cookies & Tracking Tools

We use:

  • Cookies

  • Analytics

  • Meta Pixel

  • TikTok Pixel

  • Google Tags

  • Retargeting and conversion pixels

These track:

  • Website activity

  • Marketing performance

  • Ad delivery and optimisation

  • Behaviour used to personalise ads

You can control cookies through your browser settings or our cookie banner where available.

12. Data Security

We use a range of measures including:

  • Encryption

  • Secure hosting

  • Access controls

  • Staff training

  • Audits and monitoring

  • Data minimisation

13. Children & Age Restrictions

We do not knowingly collect data from anyone under 16.
Most of our events are 18+, and age verification may be required.

14. Complaints

If you have concerns, please contact the DPO:
[email protected]

If you are not satisfied, you can contact the Information Commissioner’s Office (ICO) at www.ico.org.uk.